Catalyst · The craft layer
World-class brand-building.
We build the systems brands need to live authentically in culture: creative and advertising, community, paid and earned, influencer and ambassador. Forged in gaming. Grown across culture.
The argument
Belonging beats reach.
Brand-building has outgrown the tired structures and marketing techniques of the last decade (agencies) that don't know audiences well enough. Catalyst has already been innovating on this process for 11 years: we build continuously, inside the cultures we know so well, with the talent and communities that move them.
What we operate
Six disciplines, one craft layer.
Creative & advertising
World-class, award-winning creative work.
Community building
The must-have, deeply authentic, always-on infrastructure.
Influencer & ambassadors
10+ years of top-tier creator programs at scale.
Tech layer (via Labs)
Agencies buy MarTech; Catalyst creates its own.
Earned media
The best projects are built to be organic first.
Paid media
In-house capabilities to amplify what's already working.
Selected work
Recent cases.
Lenovo Legion · 2026
Gamers don't watch ads. We didn't make one.
22.8M impressions · 107K engagements · 6 Stevies and counting
Read the case →
Lenovo Legion × Marshmello · 2025–26
Gaming as the gateway to music culture.
386M impressions · 7.1M engagements · cross-pillar with Chaos Theory
Read the case →
EXTERNAL ↗STB × XG · 2026 · Chaos Theory with Catalyst
5M+ views. Zero paid.
Cross-pillar campaign · Chaos Theory-led · with Catalyst
Read the campaign site ↗
Recognition — 2026
8 wins. 10+ nominations.
Including Asia-Pacific Stevie Gold — Most Innovative Advertising / Marketing Team of the Year.
Where we operate
Truly global team.
Our offices
HQ
Singapore
Regional
Dubai
Label-side
London
Plus a distributed team across Singapore, Malaysia, the UK, Europe, and North America. We hire for the work, not the postcode.
Selected clients
Looking to build something truly innovative?
hello@thecatalyst.gg